Simple Truth is the brand of Kroger which appears on these ads with organic foods. Fry's Weekly Ad Organic deals are again in front of you. Tap the image to go to the preview of the new Fry's ad and see all-natural and organic food sales. If you have concerns about your diet, my recommendation is to go vegan. You will have more energy because you will get rid of animal fat which slows you down. And I want you to know that, other than probiotics, nothing is greatly lost when you are a vegan. It may even be better for your health.